Bringing Your Brand to Life — and Raising Your Profile Online

Branding Your Product or Service

• Start at the beginning. Your business plan should have a clear statement of how your product/service will be positioned in the market. If it is not yet ready, do it now. Identity your preferred market audience then strategize on how to reach it.
• Develop your logo. It will set the overall tone of your contact with that market – your identity.

Positioning Your Brand

Besides determining the market your product will appeal to, it is necessary to find your niche in that market. The tone of your branding – from logo to language – has to appeal to the tastes and values of that market segment.

Your Content – Concise or Clever?

In an effort to appear friendly and welcoming, many website owners will use copy that is a little too friendly, as if speaking with a friend who is "in the know." This approach can prove costly when you are dealing with search engines. If someone wants an apple, they usually search for... apples. So, if you call the apples you sell on your site Big Reds, search engines probably won't get it — and you won't be found. 

Designing Your Website —Content is Key

The Words. Call it copy, call it content, just make sure your message is clear. State who your are; what you do; what you provide; features and benefits of your offering. Add to the user experience by including educational information that has value for the reader. 

The Pictures. Support your copy with images that bring your copy to life, help tell the story. Preferrably bright and inviting. Technically, make sure they are optimized for online viewing – proper sizing, alt tags, and title tags — you know, perfect. 

SEO. And all that it entails. All your messaging should be focused on both the viewer and the search engines. This begins with keywords, of course. 

Collateral Support

Google My Business Listing – A powerful starting point for building your market profile. We put strong effort into all the foundation effort, and recommend posting a steady stream of photos, news, events, and discounts from your business.

Linking with Social Media – Choose the platform that draws your intended market. Develop a posting schedule, ask for likes, like and follow others, and stay with it. Remember your goal here is not sales, it is to become a trusted member of the community.

Email Marketing – We use email for customer retention and to get in touch with anyone who has expressed an interest.

Blog – Post the features and benefits of your business. Expand the value of your blogging with information, news, and tips concerning interests you share with your audience.