It takes between 5 and 7 brand impressions to even start...
...creating awareness
...building trust
...developing customer loyalty

That's why taking advantage of multiple marketing mediums is necessary. And maintaining the identity is essential.

Websites thrive when they are the center of attention, but even a good site can't do it alone. In fact, The 7 impressions mentioned above came about after research revealed that consumers seldom buy the first time they come across an offer. They aren't ready to do business with you until they have seen your brand a number of times. 

Utilize All of Your Marketing Options

We can help you explore the opportunities in multiple channels, and reach the largest audience you can.

When you create a business plan, identify your ideal target market as well as the best methods for reaching it. For example, 68% of Americans ages 50 to 64 have their own Facebook pages and are increasingly more active on the platform than younger generations. If your product or service appeals to that market, you know where to find them. Knowing where every demographic within your target market "hangs out" should guide your marketing strategy.

Get your message out there. You will learn as you go.

Taking advantage of free and low-cost social media has become the next best thing to word-of-mouth. Especially when you include the power of testimonials.

Make sure you are always testing

Continually testing, adjusting, and adding fresh new information is how you will know what your customers want. Their choices will guide you as your site evolves and grows.

Reviews and testimonials are vital in the decision making process. Especially when they come from a respected source (blogs, forums, etc).