Apicella Design Logo & Identity

Logo & Identity

The first step in getting your business seen, recognized, remembered.

We'll make it:
Simple – but with a twist that will be...
Memorable – something unique, The face of your brand.
Timeless - using classic design principles.
Versatile - it will work when large, small, multi-color and just black & white
Appropriate – visually tuned to your audience.

There are times when designing a logo just isn't something you want to do.
Because it's too much work... there is so little to go on... there are too many opinions... the client wants their pet included... their child started it... I just don't want to "live logo" all week.

So it goes on the brain's back burner. And, it's always there, growing, all consuming. The folded paper in your pocket is tattered and covered with scribbles.

Then one day, you sit down and after a dozen sketches, one sits there laughing at you. "Hee hee, I was here all along. BTW, I feel like super saturated sapphire blue today. Maybe with some soft sage someplace."

Like I said, nothing like a good logo project.

ApicellaDesignLogo

Apicella Design Glass Ocean

Apicella Design KKPR

The logo's job –

A visual embodiment of the brand and its values.

It should want to be seen, and look good in a wide variety of settings

Its combination of forms and colors should leave a lasting impression

It needs to be functional and adaptable – from business card to billboard, color or black and white.

There is no denying that the success of every image is a matter of personal taste.

But, the list of essential qualities at the top of this page provides us with a fascinating challenge. It is one we welcome.

If you are in need of a logo and branding, we'd love to help.

Please call (973) 986-6120.