Copywriting & Content Creation
Or is it a combination of both?
The copy that accompanies your product or service is usually written with marketing in mind. The emphasis is on the features and benefits it will deliver. This is fine when the goal is sales.
In the context of a website user experience the tone changes. It is less hard sell. The focus changes from
Finally, the best content is created with SEO and keywords in mind. It is concise, honest, and targeted by the intent of the viewer. That's right, you have to consider whether the viewer wants the "best" product. Or do they want "best value," "local," "least expensive"? The good news is that the internet is a great environment for testing.
We've been creating copy for a wide range of uses for many years. We'll be happy to help you too.
Print Projects
Our print know-how runs from stationery to annual reports and children's books.
Well-designed print – from postcards to brochures to annual reports – stands out in an on-line world.
It is tangible and tactile, allowing your market
to engage with your message more deeply.
Ink on paper is still a great way to leave a powerful, lasting impression.
Image Creation and Enhancement
As part of a website, social media, or a printed piece, your images should be perfect.
We are expert at preparing, sizing, color adjusting, and retouching images, no matter which medium.
Color - we can overcome problems caused by bad lighting, no lighting, fluorescents, overcast, and other difficult conditions. Your product will look like it should.
Sizing - whether you need a picture sized to fit your website or a specific social media post, don't waste valuable time trying to become an instant Photoshop expert. We can get your images ready to publish quickly and economically. Don't forget that sizing, alt tags, and positioning of images can affect page loading speed and SEO ratings — and ultimately your site's Google ranking.
Retouching - from taking something out of a photo to putting a mustache on your pet, we can do that too. (If it's really a fun shot, we'll do it free.)
Start-up? First site? DIY?
We are here to help with. . .
Polished Copy • Enhanced Images • Technical Assistance
We work with small-business owners and start-ups who are building their own sites in-house.
We can cost-effectively produce all types of content, help secure hosting, de-bug the tech issues
and get you up and running.
We can provide guidance on design solutions, enhance copy, and power-up your images.
Our image work covers all aspects of editing – from color correction to retouching and background removal.
We've got years of experience meeting deadlines and budgets.
We work with you for a website that is inviting, user-friendly, and SEO optimized — without breaking the budget.
O n l i n e or P r i n t — We Give You Powerful Design
Concept & Design
Tell us what you do best?
What makes your product or service special? We will help you tell your story – on the web or in print. Your site starts with what you do best — your Unique Selling Proposition.
Copy and Images
Who are you? Tell your story!
What is your product? What is your motivation? How do you help?
Clients are more likely to embrace your product or service when they feel like they know you. We can help you tell that story, and get it seen.
Marketing Know-how
How well do you know your market?
Making a personal connection with your market is essential. Get to know them. Tell them about you - it's the next best thing to word-of-mouth. From your site to social media to your blog, we will make every word and picture count.
please Call 973-986-6120 to discuss your next project.